Words Matter.
“So you’re the little lady who made this big war.” – Abraham Lincoln to Harriet Beecher Stowe, author of Uncle Tom’s Cabin.
The right words can start a war or end one. They can also make your mouth water for a steamy bowl of New England Clam chowder, or finally get cloud computing.
Fresh Ink understands that good writing matches strategy. What is your purpose? Do you want your clients to nod positively, smile, laugh their heads off, or to reach for their wallets and hand you the contents? We can be slap-on-the-back silly or corporate serious–black tie or flip flops. The strategy dictates the style, tone and voice.
Telling your story in a world crowded with storytellers can be tricky. You need a marketing writer who gets marketing. I’ve seen the business world from the corporate side and the freelance side. I’ve worked for small-to-medium businesses as well as large to extra large. I’ve worked with Wall Street firms in New York and Main Street firms in Utah.
With over 20 years of professional writing experience, I understand the difference in making a marketing piece cool and making one that is cool, but also nails the target objective.
There are only 26 letters in the alphabet. Make sure you arrange them to make the biggest impact on your business.
Wordsmithing includes:
- Brochures and all printed materials
- Web Content
- Scripts
- Advertising Copy
- General Marketing Communication (blogs, letters, memos, key email messages, etc.)
- Wacky stuff like roasting the 50th birthday, etc.