Copywriting and Brand Strategy
Copywriting
Soup Memories
Sipping our gourmet soups will spring an array of memories. Your grandmothers kitchen as clam chowder bubbles on her antique stove. Perhaps you return to a springtime in Paris, or an evening in Greenwich Village. Where will you go this time?
Sandwich Reflections
It was the first meal you could make yourself. It’s packed neatly in a summer picnic basket. It’s a slice of Sicily. Every sandwich is a personal creation, a reflection of its maker. At Zupas, it’s an art. One delicious bite of our gourmet paninis will change forever the way you think of the sandwich. Sorry Mom.
Salad Talk
Salads are conversation. They can absorb the energy of a first date, or sustain old friends as they catch up. Salads are fun. They can handle group talk with everyone speaking at once or keep you busy while a good story is told. Share a story; make a friend; we’ll take care of the salad.
HEADLINE: You worry about waking up. Leave breakfast to us.
Body Copy: Introducing Breakfast August 25th.
Come and experience the fresh difference at Bajio in Park City.
Take a chocolate vacation. Slip a fresh truffle in your mouth and close your eyes. Where will you go for the next few moments? Back to 1519 with Hernando Cortez who is sharing “chocolat!” with the Emperor Montezuma? Or perhaps to 1657 as a patron of one of the original English chocolate houses. Maybe you’re in a rush, so you jump straight to 1876 to Vevey, Switzerland and share Daniel Peter’s new concoction he calls milk chocolate.
When you enjoy the smooth sensation of Kara Chocolates, you are taking part in a rich tradition. The industrial age reduced the art of preparing fine chocolate to a by-product of mass production. We have restored the art. We consider ourselves artisans, not manufacturers. You can taste the difference.